ADIDAS FIVE TEN
#RAWREACTIONS

Daily content production offering insight from all the brands top athletes into the race action from the UCI DH World Cup rounds and UCI DH World Championships.

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A focus was put on securing interviews whilst adrenaline was running high to get the athletes raw and real reactions from their race runs, thoughts on the track and more. The aim is to give fans a better perspective into the athletes mind, who are competing at the very pinnacle of the sport.